10 Tips to Make More $ Money at Craft Fairs
Calling all crafters! So, you’ve created your wonderful crafts and are ready to sell them and make some $$$ money! Money generated from Craft Fair Sales can be a side hustle, it can also support your hobby so that you can make more crafts. Here are 10 tips to make more money at craft fairs.
Research the craft fair you are signing up for. Attend it at least once and see how crowded it is and also the demographics of shoppers. Are the shoppers in attendance likely to purchase your crafts? Also, see if the craft fair organizer has a good following and does a lot of advertising. It is not uncommon to sign up for a craft fair and then find out that there are very few people in attendance. Make sure the craft fair you sign up for is well established.
Know your best sellers and make a lot of them. This means that you have already discovered what your best seller is. Your best seller is something people have purchased enthusiastically in the past. This product is tested over time.
Label your products with prices that are readily visible to the customer. If the fair is crowded, customers might not wait around to ask what the price is of a particular item they are interested. Be sure to post clear signs of product prices.
Have adequate lighting. Find out if there is lighting at the fair you will be participating in. Even if there is indoor lighting, extra spot lights and lighting at your booth will attract customers. You may strategically place spotlights to highlight featured items in your booth.
Place small and expensive items in front of you to prevent theft and losing money. Small and expensive items tend to “walk away." You might consider locking up expensive items in a small locking case to prevent theft.
Be sure you have branding in your booth with your company name attractively displayed in a professionally-made sign. This will make your booth look professional and trust-worthy.
Have business cards on hand. Customers often want to order something at a later time and contact you.
Have some form of credit card, cash app, or venmo payment form accepted. Customers will spend more when there are options to purchase other than just cash.
Make products at various price points to cater to all types of buyers. Have low-cost items as well as higher-priced items for those looking for a special gift for themselves or a loved one.
Have your booth displayed in an interesting and attractive manner utilizing various props and at various heights. If the fair is outdoors and windy, be sure to weight down your displays so that things don’t go crashing down with a gust of wind. Practice setting up your display at home prior to the craft fair and take a picture of your set up so that you remember how it looked.