Tips For Selling More At Craft Fairs—The Importance Of Signs And Labels
Hello everyone. So, you have begun to sell at craft fairs and markets. Here I will discuss how to sell more at your vendor events by having clear signs and labels in your display. This will help you to sell more at your events. Here are my reasons and tips:
When customers walk up to and pass your booth, your display will either draw them in to shop, or make them walk right on by. Having clear signs and labels tells them in a split second what you have to offer and about your products. Customers will not try and hunt for the information.
Have a sign with your business name and what it is that you sell. Display your company name with a brief description of what you sell. My company name is Gifts By Karen M. The description on my sign says Hawaii Handmade Jewelry & Gifts. So my customers know exactly what it is that I sell. The sign should be easy to read in font and in size. I’ve been at fairs where vendors has no company name whatsoever posted up and customers tended to shop at booths will a business sign posted rather than nameless booths. I believe a business sign or banner signifies credibility and trustworthiness. It makes you look like a legitimate business.
Make sure that your products are clearly labeled with what it is, if it is not obvious and with the pricing. This will tell the customer if they can afford to shop at your booth and if they are interested in that particular product. If there is no price on the product the customer may not wait until you are available to ask what the price is especially if your booth is very busy. If a particular category of items are all the same price you need not label each individual item, but you can put a sign for that group of items. For example, Rings—$5 each. You can group items by similarity fir ease in shopping—putting all the rings in one place, all of the earrings on one display stand, etc.
You may want to label a section for clearance items. I always have a bargain bin of clearance items that I sell for a discounted price and I label it as such with the price. My bargain bin is very popular with the shoppers. It draws people in to my booth.
Label special ingredients or materials to tell customers what things are made of. For example, Rose Quartz Ring, or Gold Filled Metal, or nickel free jewelry. The more information you can provide, the better shopping experience for the customer. This past weekend, I was a vendor at a huge event. It was the King Kamehameha Day Festivities Hoolaulea. Thousands of people attended. One customer was looking at my rings. Then she asked what it was made of and I told her it each one was labeled. Then apparently, she couldn’t speak or read English! So, although labels don’t help everyone, they are still useful to the majority of the population. I had hundreds of shoppers at my booth at that event and by having products labeled, each customer didn’t have to continually ask me for the price or what it was made of. Signs and labels help.
Double check your items to make sure labels/price tags are still attached to the product. They may come off from time to time, so in-between customers it’s always a good idea to check products and tidy up your display.
Be sure that signs and labels are securely attached to your display and that they won’t blow off with the wind. I use clothes pins, clamps, wire, and clear elastic to make sure that signs and labels remain in place throughout the duration of the event. Sometimes I tape the sign onto the display so that I don’t have to keep attaching a sign.
Signs and labels can reflect your display color scheme. This makes it look cohesive and attractive.
I attended an event that I knew ahead of time was not adequately publicized and that they typically had no signs put up whatsoever (yes, not a great event to choose to participate in but it was 2 minutes away from my house) so I took it upon myself to make my own sign—“Craft Fair Today” with the time on it and posted it on the fence. This helped to bring in shoppers who stopped by after seeing the sign.
I began selling at a farmer’s market. I started selling baked goods. I put them out on my table. No one was buying my baked goods. Then I printed out a sign that read, “Bake Sale.” Lo and behold, people started stopping by to purchase my baked goods. Then as a result, I started getting request customers and sales. My funny customer said my baked Banana Bread was the best in the world. She stood there telling that to the other shoppers who also began buying my baked goods. I stepped up my signage and bought a large metal sign that I could write on. I put large lettering on it and it looks a lot better than the paper printed sign I used to use. Signs help to bring in more sales.
I hope this information was helpful to you and I wish you much success in selling at craft fairs! Best wishes!