Getting Started With Branding
Now that you’ve decided to make and sell your crafts, it is a good idea to get started with branding. This article represents my own personal opinions that may not necessarily apply to your unique situation or preference. Hopefully, this article gives you some new ideas and perspectives.
Branding is a visual representation of your company. You’ll need to decide on a company name and then create a logo to represent your business. Check the website of your state business filing agency to see if that name is taken. If not, you can probably use your chosen name for your business. There are online websites that you can purchase a domain name to use for your online website. This ensures that no one else is using that business name. Always check the business laws and requirements for your state before proceeding.
Once you have found your business name you can create a logo that best represents your craft company. From there you can print out business cards, and other custom products for your company. I printed out a banner for my tent to display with the name of the company and my website address. I also had a custom table cloth made with my company logo and name. Some craft venues will require you to have a professionally-produced sign to display at the event. I even had custom polo shirts made with my company name on it. You can create other products as well such as branded tote bags, branded face masks, branded jewelry cards, and more.
Having branded material and products makes your company appear more professional and trust-worthy to your customers. They will also know how to contact you in the future and you can have repeat customers. This helps you to build your customer base. Loyal customers will come back to purchase from you multiple times throughout the years. Loyal customers also tend to refer their friends and family to your business and this is one way that your business can grow. Branding helps you to build confidence in your business. It creates consistency in your brand and marketing. Branding gives your business credibility. Branding helps to give your business an identity. It gives the customer reassurance in your products. Most importantly, strong branding results in financial payoff. I hope this article has provided some new insights and food for thought as you embark on your exciting journey to create a profitable craft business. Best wishes!